“We have used the Theory of Change both internally and externally so there is much greater clarity about the impact of what we do and being able to collect data to evidence that.”
User Voice used the Theory of Change process to present their impact to investors.
Their ToC starts by outlining their vision and values before describing who they work with. They then clearly link activities (in four stages) to interim outcomes. Finally, the ToC present long-term outcomes for beneficiaries and other stakeholders. They also use quotes to complement text and icons.
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